PRODUCT CAMPAIGN ROLE: CREATIVE DIRECTION, PRODUCTION WITH PRELUDE FILMS
Ten16 collaborated with Bedsure to launch the captivating “Zzzip Into Cozy” campaign, unveiling Bedsure’s innovative wearable blanket featuring a convenient zipper closure. The campaign aimed to depict moments of unexpected comfort and relaxation, illustrating how Bedsure’s Wearable Blanket effortlessly lured individuals into a state of serene slumber. With a 30-second video ad as the centerpiece, accompanied by engaging social media content, we introduced and heightened awareness about Bedsure’s latest product, inviting audiences to experience the unparalleled coziness of the new wearable blanket.
This project seamlessly blended creativity and comfort, resulting in a campaign that not only showcased the product’s unique features but also conveyed the irresistible allure of cozy relaxation, all encapsulated in the simple act of “Zzzip Into Cozy.”