OVERVIEW

VIDEO
ROLE: CREATIVE DIRECTION
PRODUCED BY PRELUDE FILMS

Tasked with creating a video ad for CTV to illustrate OnePlus’ Warp Charge technology, we decided to take an abstract approach to illustrate the phone’s quick charge through the passing of time. Pushing art direction to the limit while still creating a “real life” environment, we were able to achieve a striking visual that captured the audience’s attention, resulting in one of the best-performing ads the brand has ever seen.