ROLE: CREATIVE DIRECTION
PRODUCTION: PRELUDE FILMS
To successfully launch the new OnePlus 10Pro, we knew that we needed to create excitement and anticipation among potential buyers. To achieve this, we invited a group of relevant users, including mobile gamers, photographers, and UI/UX designers, to get an exclusive first look at the device.
We believed that by allowing these experts to test the OnePlus 10Pro and share their opinions, we could demonstrate the quality and reliability of the device. To ensure authenticity and credibility, we gave the experts complete freedom to speak their minds and share their honest opinions.
Through this approach, we aimed to earn the trust of consumers and convince them that the OnePlus 10Pro was a powerful and reliable device. By leveraging the expertise and influence of these professionals, we hoped to create a buzz around the launch and generate excitement among potential buyers.