ROLE: CREATIVE DIRECTION AND PRODUCED BY TRANSPARENT HOUSE
To boost brand awareness for OnePlus, a mobile phone brand deeply rooted in the gaming community, we designed and directed the development of an immersive Roblox experience that showcased the capabilities and potential of OnePlus devices. Designed as an open-world adventure, the interactive game featured a variety of engaging activities, including kart racing, tactical challenges, treasure hunts, and more. This captivating gaming experience not only highlighted the exceptional performance of OnePlus phones but also helped build a strong connection between the brand and its target audience of gaming enthusiasts. Ten16’s creative approach to brand promotion has successfully elevated OnePlus’s presence in the gaming world and further cemented its reputation as a go-to choice for passionate gamers.