OVERVIEW

VIDEO, SOCIAL MEDIA CONTENT
ROLE: CREATIVE DIRECTION
PHOTOGRAPHY BY EVAN NAKA

OnePlus wanted to create buzz around spooky season with a campaign that included content for social, web, and paid media. The company came up with a simple but effective idea that their phones were so good, they would even bring back the dead for more. The challenge was to find a way to illustrate this in a captivating way through strong visuals and copy that would leave viewers chuckling. The result was a memorable campaign that left a lasting impression on viewers.